As a presentation coach, I observe speakers daily and get to see the gamut from fair to great. Memorable speakers focus on the 5 C’s when they prepare and rehearse their presentation. Follow the steps below to engage the audience and get the results you want.
1. Connect with the audience. Deliver a strong opening, a strong close and ensure that you make a request at the end. Make eye contact personal and stand close to the group.
2. Be Concise. Define your 3 key messages and reinforce them throughout the presentation. Budget time for each section and stick to it. It’s okay to show more than you say on the slides by detailing only a few of your points. Always end early.
3. Be Clear. Start each slide/point with a message and then add detail. Tell stories and give examples of the points you’ve presented. Ensure your voice is projected to the back row and use a conversational speed.
4. Convince your listeners. Balance information with benefits to show value. Give examples that show where/how your idea /product/service has worked well for others. If you’re in a competitive situation, show how your service/firm is better/different and the best fit for your prospect.
5. Command the room. The first 5 minutes of your presentation are critical so your opening must be nearly memorized and delivered with punch. Smile, get to every face and add hand gestures for emphasis. Use transitions to review and preview points. Prepare for easy and difficult questions and ensure you have the last word. (Revised May 2011)
Laverne A. S. Caceres, M.A. is a nationally recognized presentation skills and shortlist interview coach and founder of The Professional Voice in Los Angeles, California. She and the firm have been featured in the LA Times, the Daily News, SKY Magazine, IOMA’s Litigation Report and on KNX News Radio.